Up Greek Tourism, a private initiative promoting Greece as a touristic destination, announced Friday the completion of its first milestone, to place a giant billboard in New York’s Times Square, inviting Americans to visit Greece.
The electronic billboard, which will be on display for 30 days, will remind the public of the natural beauty of the Greek land. It was announced Friday, March 23.
In just 20 days, Up Greek Tourism surpassed its goal of $15,000 by raising over $20,000 from private individuals to fund a billboard advisement in New York City.
It says about 50 percent of the supporters were located outside Greece, including Australia, Belgium, Bulgaria, Cyprus, France Germany, Italy, Netherlands, Qatar, Russia, Singapore, Spain, Switzerland, U.A.E, U.K. and U.S.A.
The project was managed by Greeks around the world on a voluntary basis, with no budget or hired professionals. Using LoudSauce as its platform, the campaign was mainly promoted via social media networks, such as Facebook and Twitter. The animated advertisement was developed by Charis Tsevis, a visual designer.
“While our government is trying to deal with the economic crisis, we, as individuals, should not wait. We need to take matters into our own hands to help change the future of our country,” said Onic Palandjian, one of the founders of this initiative.
Founded by Yorgos Kleivokiotis, Onic Palandjian and Stathis Haikalis, the 20-member UP Greek Tourism team aims to promote Greek tourism through traditional and social media as well as word-of-mouth.