Victoria’s Secret Pink Baseball Collection
The Victoria’s Secret Pink Major League Baseball (MLB) Collection will now include all 30 teams for the upcoming 2012 season. Rounding out the clothing collection will be the addition of seven new teams including the Atlanta Braves, Cincinnati Reds, Miami Marlins, Houston Astros, Pittsburgh Pirates, Kansas City Royals and Toronto Blue Jays.
Additionally, Pink and MLB will partner on various activations in Pink stores and at MLB Ballparks in key markets during the 2012 season.
Launched in 2004, Victoria’s Secret Pink is a fully articulated lifestyle collection for young women. The VS Pink MLB Collection, launched originally in March 2010, is an exclusive assortment of co-branded merchandise with select teams.
The program features VS Pink’s brand iconography and the names and logos of MLB teams. Items in the collection include tees, shorts, hats, hoodies, and sweats.
The MLB and Victoria’s Secret Pink product line is the latest effort by MLB to provide its extensive female fan base with new and fashionable ways to support their favorite team. The co-branded line will be available in 450 Victoria’s Secret Pink stores this year.
The new VS Pink MLB Collection will be available beginning Tuesday, March 13.