Video sharing service Vimeo has launched Vimeo PRO, a video hosting solution for small businesses. It will go live on the site today, August 1.
The company believes that online video continues to experience explosive growth. It says recent predictions show that video will account for 50% of all consumer Internet traffic by the end of 2012.
Nearly 60 percent of viewers watch video before reading text on the same webpage and are more likely to make a purchase. This year, 83 percent of small businesses plan to use social media channels for their business.
With the web rapidly moving from text to video, small businesses need to adapt to the shift in technology or quickly become irrelevant or less impactful to their consumers who expect to see video everywhere online, suggests Vimeo.
“Until now, quality video hosting has been expensive, confusing, and extremely difficult for a small business owner to understand. Small businesses have fallen between the cracks of free video services and massive enterprise video solutions,” said Dae Mellencamp, Vimeo’s general manager. “Vimeo PRO resolves the contradiction that best-of-breed video quality and hosting can also be easy and affordable.”
Vimeo developed its PRO account, which will exist as a separate service outside of the Vimeo.com community, based on demand for a cost-effective video-hosting service equipped with core features that meets the growing needs of small businesses.
It’s priced at $199 for 50GB of storage and 250,000 plays as a flat annual fee. Customers can purchase increased storage capacity in 50GB increments for $199. Businesses can also purchase additional plays in increments of 100k for $199.
Customers can upload up to a 5GB file at a time with no time limits and Vimeo will not run any advertising over their videos. Coupled with its current array of features like HD and HTML5 video, full tablet, mobile and connected TV support, and Vimeo Video School, Vimeo PRO provides all the major tools small businesses need to host videos online.
In addition, Vimeo PRO accounts can opt-in to the Community Pass, which is a feature that allows PRO accounts to interact with the Vimeo.com community as long as the account and each individual video abide by the community guidelines, says the company.