Marking the 75th anniversary of The Wizard of Oz, Warner Bros. has produced a 3D remastered version of the film which will launch a comprehensive, cross-divisional campaign encompassing theatrical, home entertainment, consumer products and a number of promotional partnerships.
Kicking off the celebration, The Wizard of Oz 3D will be presented in the immersive IMAX 3D format and return to the big screen for an exclusive one-week engagement in IMAX theatres across North America beginning September 20, 2013.[ Also Read: RMN Company Launches Multimedia Entertainment Project ]
“We couldn’t be happier to partner with IMAX as we celebrate the 75th anniversary of this iconic film,” said Dan Fellman, president, Domestic Distribution, Warner Bros. Pictures.
“The Wizard of Oz IMAX 3D Experience is an integral part of our studio-wide anniversary initiative and we are excited to give fans the rare opportunity to see this stunning version on the big screen.”
The IMAX release of The Wizard of Oz will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience with proprietary IMAX DMR (Digital Re-mastering) technology. It creates a unique environment that will make audiences feel as if they are in the movie.[ Also Read: Cleopatra Comes Back on the Big Screen ]
Following the IMAX theatrical release, Warner Bros. Home Entertainment (WBHE) will release a limited and numbered The Wizard of Oz 75th Anniversary Collector’s Edition on October 1, 2013, featuring the 3D version of the film and more.
The Wizard of Oz 75th Anniversary Collector’s Edition will debut as a five-disc set that will include Blu-ray, Blu-ray 3D, DVD and UltraViolet versions of the film; a new documentary, The Making of The Wonderful Wizard of Oz; bonus features and premium collectibles ($105.43 SRP).
Three more editions will be available separately: a two-disc 3D/Blu-ray ($35.99 SRP), a one-disc Blu-ray ($19.98 SRP) and a two-disc DVD ($16.95 SRP). All four will contain the new documentary and extra content.