Water Woes in India: Need to Adopt Sustainable Strategies

Watertech India
Watertech India

India is the second largest water consuming country in the world and is presently facing severe scarcity of water resources. The challenge for Indian industries is to find ingenious ways of handling water efficiently and disposing wastewater in a proper manner.

With environmental laws getting stricter, Watertech India, has received strong support from leading government bodies including Central Pollution Control Board (CPCB) of India.

The 2014 event is scheduled to take place this 10 – 12 September at the Pragati Maidan exhibition ground in New Delhi and expected to showcase some of the most advanced and viable green technologies that can further the cause of wastewater treatment and efficient recycling.

Around the country, industry understands poor water quality and shortage in supply will become a prime constraint for the future development.

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“India is looking at ways and means to address issues with water quality and availability. Efficient water management across industries at the production level and in the city on a collective level are crucial for the progress of the economy. This in turn has created huge opportunities for the water and wastewater management and treatment industry’s players targeting the Indian market.” said Raj Manek, executive director and Board member of Messe Frankfurt Asia Holding Ltd., adding that the support from Central Pollution Control Board strengthens Messe Frankfurt’s resolution towards providing solutions to improve India’s water situation.

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As industries across power, food and beverage, pharmaceuticals, refineries and textiles and other sectors are gearing to meet stringent pollution norms, the demand for reliable water and wastewater treatment technologies is expected to flourish. The proposed tax breaks for industries that save water will also serve as an impetus to the water recycling technology market.

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According to research firm, Frost & Sullivan, the Indian water and wastewater treatment market earned revenue of over Rs 6,300 crore (USD 1.03 billion) in 2011 and is estimated to reach Rs 10,230 crore (USD 1.68 billion) by 2016 with the industrial sector expected to show a higher adoption rate than the municipal sector.

This points to the shifting technology trends in Indian manufacturing sector which is progressively adopting green technologies and systems that support industrial wastewater treatment, water recycling and reuse to meet their water consumption demands in the long-run.

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Keeping pace with the corporate sector’s responsible water usage strategy, Watertech India 2014 will bring forward sustainable and technologically advanced water and wastewater treatment processes, systems and services.

Targeting city planners, policy makers, advisors along with utility heads and engineers from across industries, the show will provide a networking and knowledge-sharing arena and more importantly a business-focused platform where professionals can see the latest green products and processes, meet technology experts and understand how these technologies can be integrated in their line of business.

Messe Frankfurt India’s portfolio of environmental fairs also includes Wastetech India, Cleantech India and Pollutech India targeting waste management, renewable energy and pollution control technologies.

Messe Frankfurt is one of the world’s leading trade fair organisers.

Photo courtesy: Watertech 2013

RMN News

Rakesh Raman