Revlon will be at the center of the fashion universe next week as it partners with Global Artistic Director Gucci Westman during Fashion Week in New York City, September 9-16.
Westman will be leading her team of makeup artists to create the beauty looks that will grace the runways at this season’s hottest shows including: Richard Chai, rag & bone, Ohne Titel and Oscar de la Renta.
“I love the creative rush from collaborating with the designers, stylists and backstage teams during Fashion Week,” says Westman. “It’s also a great time to showcase the new Revlon products we’ve developed as the feedback is instantaneous!”
“Being backstage with Gucci during Fashion Week is so important in helping to influence the Revlon portfolio of color cosmetics,” says Martine Williamson, VP of Marketing for Revlon Color Cosmetics.
“It is such a great tool for Revlon to be at the center of where the next season’s trends are created so we can continue to bring the most current and accurate shade statements to our consumers.”
In addition to New York City, Westman will also be backstage with Revlon during London and Paris Fashion Week.
Revlon believes Westman is a world renowned makeup artist with an acute sense of cool, easy glamour making her the “go-to” makeup artist for some of the most beautiful and elite women in Hollywood and is a favorite among top designers for behind-the-scenes support.
Since April 2008, Westman has been the Global Artistic Director for Revlon and provides her expertise on new products and shade development and is a key contributor to the brand’s color stories and trend collections.
Revlon is a global color cosmetics, hair color, beauty tools, fragrance, skincare, anti-perspirant / deodorants and beauty care company.