Messaging through celebrities has always been among the most popular forms of brand advertising. Now, celebrities are coming forward to communicate some critical health issues for the benefit of common people.
Some try to educate people citing their own experiences while others appear as endorsers.
Take, for instance, the case of Joy Behar. For this comedienne, television host, author and mother – heart disease is a family affair. Despite having lost both parents to heart disease, Joy’s mother Rose was not prepared when a sudden heart attack struck in her fifties.
Now, Joy and her daughter, Eve, are challenging women who have or are at risk for heart disease to be prepared and better their odds of surviving should a heart attack strike without warning. (Read: What to Do When Heart Attack Strikes)
Most would know that now every American 6 months of age and older is recommended to receive an annual influenza immunization, according to new recommendations issued by the Centers for Disease Control and Prevention (CDC).
It is a real challenge to inform the masses about influenza vaccination in a timely and effective manner.
However, now the initiative is being spearheaded by actress Julie Bowen, who joins other celebrities, health officials and everyday people as they share their personal experiences with influenza disease and encourage annual influenza vaccination. (Read: Julie Bowen Joins the Influenza Campaign)
You would agree diabetes is a dangerous disease. More than 230 million people worldwide are living with the disease and this number is expected to rise to a staggering 350 million within 20 years.
It is estimated that nearly 24 million Americans have diabetes, including an estimated 5.7 million who remain undiagnosed.
But what precautions patients should take to stay fit even with diabetes? Actor Paul Sorvino is leading an awareness program aimed to help people living with diabetes and those who support them.
Paul, living with type 2 diabetes, and his daughter, Academy-award winning actress Mira Sorvino (pictured above), have teamed up with Sanofi-aventis U.S. to launch “Diabetes Co-Stars.”
“‘Diabetes Co-Stars’ will help inspire people to find support for their diabetes journey,” says Paul. (Read: How Actor Paul Sorvino Deals with Diabetes)
Now comes lanky star Uma Thurman who decides to wear a special T-shirt to support cancer cure. Saks Fifth Avenue’s limited edition T-shirt is created by celebrated designer Donna Karan exclusively to benefit ‘Key To The Cure.’
Ms. Thurman appears in a public service announcement (PSA) wearing the Donna Karan limited edition T-shirt, shot by renowned photographer Fabrizio Ferri. (Read: Uma Thurman Sports T-Shirt to Support Cancer Cure)
In another such case, the Alzheimer’s Foundation of America (AFA) will host an inaugural “Together for Care” telethon on December 4.
The aim is to care for the projected surge in the number of Americans with Alzheimer’s disease in addition to the millions of families currently affected by it.
The TV event will air in 16 major markets on NBC and be telecast online on AFA’s Web site for national viewing. It will feature a mix of education and entertainment.
Al Roker of the “Today” show, who will serve as host, and actor Hector Elizondo, AFA’s honorary celebrity chairman, will lead the show’s celebrity lineup. (Read: Together for Care Telethon to Address Health Crisis)
These are among the many cases where celebs are using their star power to help people understand the importance of healthy living. Onus comes right on the public to follow their advice for their own benefit.
If you want to offer some health tips to patients suffering with these diseases, you can use the Comments section below to write your tips.