When Flowers Blossom to Reveal Secret Messages

Hallmark introduces the first-of-its-kind Blooming Expressions — a fabric flower that blooms to reveal a message for a special person.

Blooming Expressions blossom repeatedly with the touch of a button, letting a consumer express love, appreciation or friendship again and again, while allowing the person receiving the gift to relive those warm feelings any day of the year.

“With the ability to last forever and bloom multiple times, Blooming Expressions enhance the tradition of giving a loved one flowers,” said Dan Woodall, product manager at Hallmark. “We’re excited to offer consumers another innovative and tangible way to express what’s in their hearts.”

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Retailing for $14.95, Blooming Expressions reveal one of the following messages: “I Love You,” “You are the heart of our family,” “There’s only one you!” or “Love you lots!” They currently are available in red or pink shades, but additional colors and messages will be available in February.

“Whether given from a child to a parent, spouse to spouse, friend to friend, as a teacher-appreciation gift or just because, Blooming Expressions will serve as a daily reminder of someone’s appreciation or love,” said Woodall.

The full garden of Blooming Expressions is available at Hallmark Gold Crown stores, as well as Walgreens, CVS and other stores where Hallmark products are sold.

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