In celebration of National Chocolate Covered Raisin Day on March 24, Nestle Raisinets took over the small town of Raisin City, California renaming it: “Raisinets City” for the day!
Costumed Raisinets characters rolled into town and word quickly spread. Raisin City’s 167 residents poured into the town square where they were treated to delicious Raisinets, as well as a fun-filled day of Raisinets-themed activities including a parade, relay race, and more.
Raisin City residents young and old, along with Nestle representatives, kicked off the celebration with a festive parade around the town square. It was led by the life-sized Nestle Raisinets costumed characters who handed out bags of the delicious treat.
At the main event, a new town sign was revealed to onlookers, showcasing the city’s adopted name for the day: “Raisinets City.”
“There’s no better place to celebrate National Chocolate Covered Raisin Day than in California’s Central Valley where 100 percent of the raisins used in Raisinets are grown,” said Tricia Bowles, spokesperson, Nestle Raisinets.
“Bringing the finished product back to those who work so hard to grow the fruit for Raisinets is extremely rewarding. Raisin City’s charm and warmth accurately reflect the 80-year tradition of Nestle Raisinets.”
Raisin City is located in the heart of the San Joaquin Valley – home to nearly 5,000 raisin growers and where 99.5 percent of U.S. raisins are produced.
Covering diverse segments of activity, RMN News Service discusses the burning issues that have immediate impact on various governments, businesses, and the lives of commoners.
Raman Media Network (RMN) Company is a leading integrated technology media and entertainment company. It is working in diversified content creation, management, and distribution businesses on a global scale.