On Saturday, 282 people of all ages met on the shores of Lake Ontario to successfully set the Guinness World Record for the most number of people carrying water jugs on their heads.
Friends of World Vision, a dedicated group of volunteers, organized the attempt to set the Guinness World Record.
They did this to draw attention to the fact that thousands of women and girls in many countries must walk miles each day to fetch water. Frequently this water is contaminated, causing waterborne disease.
Earlier, the Levi’s brand and Water.org joined hands to raise awareness about vital water issues and bring clean drinking water to people around the world. (Read: How to Unlock 200 Million Liters of Clean Water)
With a similar initiative, Procter & Gamble Company said that more than 350 bloggers participating in its social purpose Internet campaign, the GIVE HEALTH Clean Water Blogivation, have reached the company’s goal of providing 100,000 days of clean drinking water to people in developing countries.
The program invited bloggers from around the world to give space on their blogs for a special widget through which readers clicked to donate water. (Read: Can Bloggers Provide Clean Drinking Water?)
The World Vision child sponsorship program provides help to children and communities faced with issues such as these. The volunteers, many of whom sponsor children through World Vision, encourage others to become more aware of the issues, and to sponsor a child.
This event kicks off the World Vision Campaign for Children, running through the end of June, which seeks to find sponsors for 5,000 children around the world.
Photo courtesy: World Vision Canada