She will be tasked with raising awareness about Goal 5 of the UN Sustainable Development Goals, which seeks to achieve gender equality and empower all women and girls by 2030.
The campaign is supported by DC Entertainment and Warner Bros. Wonder Woman’s strength and fight for justice and peace will help to focus the campaign’s attention in five key areas:
- Speaking out against discrimination and limitations on women and girls;
- Joining forces with others against gender-based violence and abuse;
- Supporting full and effective participation and equal opportunity for women and girls in leadership in all spheres of life – including the workplace;
- Ensuring all women and girls have access to quality learning, and:
- Sharing examples of real life women and girls who are making a difference every day.
“Supporting the United Nations campaign for female empowerment is a weighty responsibility and one that all of us at DC and Warner Bros. are proud to take on,” declared Diane Nelson, president of DC Entertainment and of Warner Bros. Consumer Products.
The campaign launches on the 75th anniversary of Wonder Woman’s first appearance in a comic book in 1941.
Social media graphics and messaging will help support the key actions and a custom comic book on the empowerment of women and girls will be produced in Arabic, Chinese, English, French, Russian, and Spanish, the six official languages of the UN.
According to the UN, the campaign takes its place in a long history of initiatives by the United Nations on behalf of securing gender equality that includes efforts such as Planet 5050 by 2030, HeForShe, and UNiTE to End Violence Against Women.
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