Volvo Cars unveiled today its all-new Volvo XC90, a seven seat SUV with safety features, new powertrain technologies, a combination of power and fuel efficiency, and attractive interior finish.
Three years in the making and part of a USD 11bn investment programme, the new XC90 marks the beginning of a new chapter in Volvo history, capturing its future design direction, incorporating its own range of new technologies and utilising its new Scalable Product Architecture (SPA) technology.
“This is one of the most important days in our history. We are not just launching a car but re-launching our brand. This day marks a new era for our company. The XC90 paves the way for a portfolio of exciting new cars to come in the following years,” said Håkan Samuelsson, president and CEO of Volvo Car Group.
The limited First Edition of XC90 includes 1,927 individually numbered cars that celebrate the year Volvo was founded and, for the first time in history, they will only be available for sale via digital commerce from September 3rd at 16.00 CET.