Designer brand Express took over Times Square in New York City on Saturday, July 23, by opening the catwalk to the public prior to a live runway show featuring the new Holiday 2011 Collection.
Express invited fashion aficionados and brand fans to walk the runway in an attempt to break the Guinness World Records title for the most people modeling on a catwalk.
An Adjudicator from Guinness World Records was on-site to officiate the event. Express broke the previous record of 521 participants with an astounding 1,243 people walking the runway, says the company.
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Before stepping out on the runway, participants received lessons on how to walk the catwalk from renowned lead runway manager, Susan Schroder. Runway participants also received an exclusive Express “I was a model for a minute” tee, and an Express-branded photo to upload to their favorite social media site after their catwalk moment.
Five lucky walkers were rewarded with $250 Express gift cards and several others received mystery cards with a surprise retail value ($10/$30/$75) that can be unlocked at any Express store in the U.S.
Despite the 95 degree heat, the company says, the 18 hour Express catwalk build, and over 1,000 bottles of Fiji water to hydrate the “models,” the new record was effortlessly set at 11:35 AM.