Real Life is a new campaign dedicated to raising awareness of the everyday struggles and achievements of those living with disabilities, ailments or advancing age.
For these individuals, even “ordinary” tasks like getting dressed, preparing for the day ahead, caring for children, driving a car or going to work can require extraordinary effort — yet few people are aware of these everyday struggles and achievements.
Home and long-term care medical products company Invacare has created this awareness campaign and platform so that people can share their ‘real life’ stories — or the story of someone who inspires them — for a chance to win cash prizes for themselves and the charity of their choice.[ Also Read: When a Facebook Friend Gives Gift of Life ]
“’Yes, you can.’ comes in many forms, from winning a gold medal to being able to go to your grandson’s soccer game, and that is the spark behind the Real Life campaign,” said Lou Slangen, senior vice president, corporate marketing and chief product officer.
“People are incredibly resilient and they surprise you. Through the Real Life campaign, we want to share these stories of ‘Yes, you can.’ and perseverance with the world.”
The online campaign provides a digital forum through YouTube, Facebook and Flickr. People are invited to capture their story or the story of someone who inspires them, in video or photo form, in the hopes of educating people around the world about what is possible.
Participants are able to submit their video or photo entry during the contest period by visiting www.invacare.com/reallife and clicking “ShareYour Story.”[ Also Read: Porsche Wants to Know Your Story ]
Three stories will be selected to win $3,000 for the creator of the entry, with $6,000 donated to the charity of their choice.
The contest will run from April 4 – June 30, 2011.
The Real Life campaign aims to inspire those who use products like oxygen, wheelchairs and walkers and think they can no longer live their life to the fullest.
The campaign hopes to bring these voices of triumph and perseverance together to make a difference and affect change.
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