Gadgets: 2014 and Beyond!
A gadget is like a haircut. You wait a while with your current one, trends occasionally passing you by, until you feel so behind the times that you simply must…
Citizen’s First Global Brand Campaign: Chasing Horizons
Citizen Watch Co., Ltd embarks on a race against time in Chasing Horizons, the 84 year-old watchmaker’s first-ever global campaign. Citizen announced its 2014 flagship model Eco-Drive Satellite Wave F100…
How Swiss Watch Brands Plan to Use Google Glass
Google Glass enters the luxury timepiece market, as Swiss watch brands Frederique Constant and Alpina have incorporated the fledgling technology into their 2014 brand strategies. As part of the Official…
Swiss Watch Brand Launches Short Film Series
Baume & Mercier, a Swiss watch brand, announced today the introduction of a short film series titled, “Celebrate Giving.” It brings to life the beauty of the adage – “it…
Blancpain Celebrates Fifty Fathoms Diving Watch
Since its creation in 1953, the Fifty Fathoms has been among the main choices as a modern diver’s watch. Sixty years later, two new models join the lineage and Blancpain…
Longines: Timekeeper of the Kentucky Derby
Longines, the Swiss watchmaker, was the Official Watch and Timekeeper of the 138th annual Kentucky Derby at Churchill Downs. Chronograph watches from the new Longines Saint-Imier Collection, named after the…