Award-winning actress Salma Hayek and celebrity TV chef Ellie Krieger are teaming up with the National Milk Mustache “got milk?” Campaign to launch The Breakfast Project to help more Americans enjoy breakfast at home and be sure to set the table with milk.
The goal is to makeover America’s mornings so families can have a more nourishing and delicious start – which can have a powerful impact on the rest of their day, and even their lives.
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“My days are always super busy, always very hectic, and I have to juggle so many things at the same time, but I wouldn’t dream of skipping breakfast,” said Hayek, who unveiled her new milk mustache print ads and TV commercials today, Feb. 24, to kick off The Breakfast Project.
“I recognize how valuable it is to begin the day with a healthy breakfast that includes milk. It’s a special time that I can share with my family, and I feel good that my daughter is getting the best start possible to her day.”
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Hayek will be the face of the multifaceted and bilingual campaign, where she will appear in two TV spots, directed by award-winning Hollywood cinematographer Wally Pfister that will begin airing nationally on Feb. 27.
One commercial titled “Come Drink Your Milk,” reflects the tradition of passing on the healthy habits of drinking milk every morning to your children.
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For the commercial “Midnight Run,” Hayek takes a comic turn demonstrating the extreme lengths she would go to make sure her family has milk in the morning.
In addition, Hayek will appear in three print advertisements that will run beyond 2012. This is the first time that the campaign will use one celebrity to do TV commercials in English and Spanish.
Visitors to TheBreakfastProject.com will join a growing community of Americans gaining (and sharing) insights and inspiration to help makeover their mornings.
Along with a behind-the-scenes look at the making of Hayek’s new ads and her personal tips on tackling the morning chaos, The Breakfast Project will share unique breakfast recipes, insights from other real moms and a Breakfast Learning Lab.