Why Whole Foods are Good for Breakfast

Chef Curtis Stone has partnered with Post Great Grains Cereal to spread his whole-food philosophy starting with breakfast, the most important meal of the day.

In a national advertising campaign breaking this month, Stone shows that not all whole grain cereal flakes are created equal and talks about the importance of eating less-processed whole grains for better nutrition.

Breakfast buffs and whole-foods enthusiasts are invited to join Curtis in the movement to “Keep it Whole” and in a live video chat over breakfast on Wednesday, April 20th at 10:00am E.T. at www.facebook.com/GreatGrains.

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Among his many titles — chef at Michelin-starred restaurants, critically acclaimed restaurateur in his own right, judge on NBC’s “America’s Next Great Restaurant” and newly appointed host of Bravo’s “Top Chef Masters” — at the start of each day, Stone is a breakfast lover.

He is passionate about using quality ingredients and teaching others about cooking and eating for better health.

“Breakfast is key to starting the day right,” says Stone.

[ Also Read: Why and How to Eat a More Plant-Based Diet ]

The whole grains in Great Grains Crunchy Pecans, and Great Grains Raisins, Dates and Pecans Cereals are less processed than other leading whole grain cereals, claims the company. It says the wheat kernels are gently steamed, rolled and baked, maintaining the wheat berry seam and the naturally occurring nutrients, fiber and antioxidants.

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“Curtis’s personal food philosophy is central to the mission of Post Great Grains — that great tasting, nutritious food starts with less processed, quality ingredients,” said Joahne Carter, associate director of Marketing for Post’s Adult Brands.

“He is the perfect partner to help make all of us more aware of the source of our food and the benefits of incorporating more whole foods into our diets.”

[ Also Read: Why Good Breakfast is Good for Girls ]

The marketing campaign featuring Stone includes national broadcast, print and online media, retailer activities and an integrated Hearst publishing program.

Additionally, consumers can view the commercial and get tips and recipes from Stone and more information at www.facebook.com/GreatGrains.

Consumers can also find on-pack promotions for 24 Hour Fitness in June, including a 24 Hour Fitness 7-day free trial and a discount code for 10% off at 24hourfitness.com.

Post Foods, LLC, a subsidiary of Ralcorp Holdings, is the manufacturer of ready-to-eat cereal brands including Post Great Grains, Honey Bunches of Oats, Pebbles, Post Grape-Nuts, Post Shredded Wheat, Honeycomb, and other cereals.

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Rakesh Raman