How Mobile Devices Spur Digital Advertising
A new study reveals that the increasing use of mobile devices and tablets is driving growth in digital advertising, though search is still the biggest driver of return on investment…
After Eva Longoria, Paula Patton Sips Pepsi NEXT
Paula Patton, actress and star of Mission Impossible: Ghost Protocol, served up first sips of new Pepsi NEXT on Monday, fueling the “Drink it to Believe it” momentum on the…
SAP to Acquire Syclo for Mobile Business Apps
As mobile applications are increasing in the business domain, tech companies are offering end-to-end mobile solutions to user organizations. Targeting the expanding enterprise mobility segment, leading software company SAP has…
Whirlpool Opens $200 Million Production Facility
Home appliances company Whirlpool Corporation (NYSE: WHR) officially opens its new manufacturing facility in Cleveland, Tenn., for production of premium cooking products. The $200 million project includes a state-of-the-art production…
LG Brings Bloggers to Enter Your Living Room
Consumer electronics company LG Electronics has unveiled a new campaign under the banner ‘Techorating.’ It aims to show how technology can be blended with decoration to get a techorated living…
Disney Makes Deeper Inroads in China
The Walt Disney Company in China, the Ministry of Culture’s China Animation Group, and Tencent, China’s internet service provider, have formed a partnership, “The National Animation Creative Research and Development…