Speak Up Campaign to Prevent Violence

Speak Up Campaign to Prevent Violence
Speak Up Campaign to Prevent Violence

The Brady Center to Prevent Gun Violence has launched a new public awareness campaign in concert with National Youth Violence Prevention Week, April 7-11.

The campaign, called Speak Up, educates students about the important roles they can play in preventing violence.

It includes public service announcements (PSAs), posters and poster contests, interactive BuzzFeed-style quizzes, pledge drive and resource/activity kits.

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“We are dedicated to identifying real solutions that can help keep our schools and communities safe,” said Dan Gross, president of the Brady Center to Prevent Gun Violence.

“When students speak up, they can save lives. This public awareness campaign is about something real that students can do to help make their schools and communities safer.”

The PSAs, which will be broadcast on network and cable television stations and posted on Facebook and YouTube, will direct students to make anonymous reports about “signs of violence.”

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A special website will feature a BuzzFeed style interactive super hero quiz about speaking up; stories of students who have spoken up; the TV, print and online ads; and other activities.

Additionally, a Speak Up-themed poster contest and pledge drive are components in an action kit developed by the National Association of Students Against Violence Everywhere (SAVE), which is a founding partner in the National Prevent Youth Violence Campaign.

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Rakesh Raman