The brand says it has more than five million Likes on its U.S. Facebook page. KFC will donate $1 to the United Nations World Food Program (WFP) for each of the first 10,000 fans who “Pass the Bucket” by sharing KFC’s Recipe for Hope image on their Facebook page (www.facebook.com/KFC), up to a maximum donation of $10,000.
The company says even a single “share” is meaningful, given that for approximately $1 a day, WFP can provide a meal to four children through its global school meals program.
“Since KFC U.S. began its World Hunger Relief effort five years ago, the brand has raised nearly $7 million to help feed the hungry,” said John Cywinski, president of KFC U.S.
“This year’s ‘Pass the Bucket’ Facebook campaign makes it easy for our social media followers to help fight hunger simply by clicking ‘Share.’ We think the Colonel would be very proud of our ‘Recipe for Hope.’”
In addition to “Passing the Bucket” to trigger a donation, consumers can also make a donation at participating KFC restaurants through Nov. 18. No purchase is necessary.
KFC restaurant employees have embraced the World Hunger Relief program, executing creative local fund-raising campaigns that have seen some restaurants raise as much as $13,000 in a single year.
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