Lindsey Vonn is joining Tweezerman as the brand’s first ever brand ambassador for North America. Ms. Vonn is collaborating with Tweezerman, the beauty tool company, and will participate in various marketing activities throughout the year, including Tweezerman’s very first television commercial and a comprehensive digital campaign.
The partnership kicks off with a national broadcast advertising campaign. A microsite, lindseyvonn.tweezerman.com recently went live to coincide with the commercial campaign launch.
It features profiles of some of Lindsey’s favorite Tweezerman items including the Slant Tweezer, Point Tweezer, ProCurl Lash Curler, Luxe Edition Crystal Slant Tweezer made with Swarovski Elements, and new LED Lighted 15x Magnifying Mirror, exclusive behind-the-scenes videos, Lindsey Vonn beauty tips, an interactive picture gallery and social media feeds.[ Also Read: Sports Illustrated Swimsuit Models on Digital Platforms ]
“I am very excited about the cooperation with Tweezerman because when it comes to beauty tools, Tweezerman is my only choice,” Ms. Vonn states. “In my profession, preparation, precision and performance are everything and I need top quality precision tools to get me to the finish line on and off the slopes.”
Lindsey Vonn Profile
Lindsey Vonn is the most decorated alpine skier in American history and is on her way to becoming the most successful ski racer as well. Six weeks after she turned 20, Vonn produced her first World Cup victory in Lake Louise, Alberta and has since captured a US record 59 World Cup wins, 14 FIS Alpine World Cup titles, 4 overall Crystal Globes and 2 World Championship titles.
In 2010, Vonn became the only American woman to have captured downhill gold at the Olympics and also added a bronze in Super G. 2012 proved equally exciting as Lindsey set a new overall mark for women’s Alpine skiing with 1980 points, securing her fourth overall title, and won titles in Downhill, Super G and Super Combined. January 2013 set the bar high for the coming year as Lindsey clenched two World Cup titles with a Downhill win in Cortina d’Ampezzo, Italy and Giant Slalom victory in in Maribor, Slovenia.
Tweezerman features beauty tools for brows, lashes, face, manicure and pedicure.