Nokia Reveals its Plans for the Slow Mobile Market

While mobile company Nokia continues to face difficult market conditions, CEO Stephen Elop has demonstrated how the company is making progress on the new strategy it laid out earlier this year. It was announced today, June 21.

From smartphones to mobile phones, from services to user interface design, and from improved device experiences to developer tools, Nokia has outlined actions for growth.

“Earlier this year, we outlined a comprehensive strategy to change our course,” said Stephen Elop (pictured above), president and CEO of Nokia. “Innovation is at the heart of our strategy, and today we took important steps to demonstrate a new pace of innovation at Nokia. It’s the beginning of a new era for Nokia.”

Meanwhile, close on the heels of announcing its cost-cutting measures and decision to lay off employees, mobile industry leader Nokia has said that multiple factors are negatively impacting its business. (Read: Troubled Nokia Lowers its Market Outlook)

Recently, Nokia announced its plans to reduce its global workforce by about 4,000 employees by the end of 2012, with the majority of reductions in Denmark, Finland and the UK. (Read: Nokia to Lay Off 4,000 Workers to Cut Costs)

[ Also Read: Why Marketers are Chasing the Mobile Mirage ]

In mobile phones, Nokia introduced three new devices – the Nokia C2-02, Nokia C2-03 and Nokia C2-06. The portfolio includes dual and single SIM options, and all three models offer a new, advanced web and maps experience for Series 40 phone users, as well as the choice of a touch screen or a keypad.

Nokia also restated its commitment to Symbian. This July, Nokia will start shipping Nokia N8s, E7s, C7s and C6-01s with the new Symbian Anna software update, which includes a number of user experience improvements.

By the end of August, existing owners of these devices can also download Symbian Anna. And over the next 12 months Nokia plans to bring up to 10 new Symbian-based smartphones to market.

[ Also Read: CNN News to Get Nokia Mapping Support ]

Nokia also revealed its latest smartphone: the Nokia N9, an all-screen device with three home views and a new user interface navigated through a simple swipe of the finger.

The Qt framework is at the core of Nokia’s existing smartphone product line, and today there are more than 100 million Nokia Qt devices worldwide, says the company.

It further says Ovi Store consumers are downloading an increasing number of Qt applications, including in high-growth markets like Asia-Pacific. Tapping into this trend, Nokia will make Qt core to building applications that connect the next billion users to the internet.

For Qt developers, this will mean an increase in reach and opportunity during the coming years.

RMN News

Rakesh Raman