NASA Issues Statement on India’s Mars Orbiter Mission
India’s space program achieved a milestone Wednesday when Mars Orbiter – also known as – Mangalyaan – reached Mars. The Mangalyaan robotic mechanism will study the atmosphere around the Red…
NASA’s ‘Flying Saucer’ Readies for First Test Flight
NASA’s flying saucer-shaped test vehicle is ready to take to the skies from the U.S. Navy’s Pacific Missile Range Facility in Kauai, Hawaii, for its first engineering shakeout flight. The…
Boomer Launches “Phat Li” Marketing Campaign
Boomer, the bubblegum brand from Wrigley India, launched a new marketing campaign Tuesday led through a TVC and tag line: “Phat Li.” According to the company, “Phat” is the sound…
Super Bowl Moments Are Better with Mars Chocolate
Today Mars Chocolate North America introduced M&M’S Brand’s new integrated marketing campaign called ‘Better With M,’ which includes a new 30 second television commercial that will air during the first…
NASA Mars Rover Curiosity Enters Arm-Work Phase
After driving more than a football field’s length since landing, NASA’s Mars rover Curiosity is spending several days preparing for full use of the tools on its arm. Curiosity extended…