In response to the devastation wrought by the tornadoes on Monday, the Ad Council and the United Way of Central Oklahoma launched a series of television and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts.
The PSAs direct audiences to visit unitedwayokc.org, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the tornadoes.[ Also Read: Lowe’s Donates $1 Mln to Tornadoes-Hit Communities ]
Meanwhile, Save the Children’s U.S. emergency response team is making sure the needs of children in tornado-affected Oklahoma are prioritized as the recovery process begins. (Read: Helping Children after Oklahoma Tornado)
United Way of Central Oklahoma’s 61 Partner Agencies are actively engaged in meeting the needs of those affected by the tornadoes, first-responders and volunteers as part of the relief and recovery efforts. A collaboration of United Way agencies are responding to the immediate needs at the disaster areas.
The PSAs are being distributed to media outlets. DG and Extreme Reach have donated the digital distribution for television PSAs, and Laser Video Lafayette Hill, PA has donated their editing and encoding services.
According to Ad Council, the following media companies have made early commitments to support the PSAs: A+E Networks, CBS Television Network, Discovery Communications, Fox Broadcasting and Fox’s cable networks, Parade Media Group, Turner Broadcasting networks and Viacom, Inc.