Pampers Gifts to Grow program is teaming up with celebrity mom Bethenny Frankel to celebrate the wonderful things parents do for their babies and families that make them real, unsung heroes.
Recognizing parents for all their hard work and dedication to their family, Pampers is unveiling a new year of gifts, incentives and rewards from their Gifts to Grow catalog that families can earn by purchasing Pampers branded products. It was announced Friday, Jan. 28.
“Pampers was the very first diaper Bryn wore and certainly is still a big part of our everyday lives,” commented Frankel.
“The Gifts to Grow program lets our family earn points every time we buy Pampers. We love knowing that we’re not only getting a trusted product, but that we are being rewarded for items like diapers and wipes which we’re going to buy anyway. It’s a win-win!”
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Pampers Gifts to Grow is an incentive program that allows parents and caretakers to accrue points for their purchases and redeem them for different items — from additional baby care products, to educational toys, books, charity donations and more. The program also shares coupon and sampling opportunities with its members.
“As parents, we spend so much time thinking about what’s best for our little one so when a mom or dad brings home Pampers, we not only want them to know they are getting the most-trusted of products, but we want to reward them for their purchases through our Gifts to Grow program,” commented John Brase, Pampers marketing director.
“We love that through this announcement and our partnership with Bethenny, we can celebrate all of the wonderful things parents do every day for their families.”
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To kick off a new year of Gifts to Grow and celebrate parents everywhere, Pampers and Frankel launched a Facebook contest and other activities to award parents for all they do each and every day — from being a Kitchen Commander or Star Photographer to tackling Meal Time and Potty Training.
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Parents can now also visit the Pampers Facebook page to nominate a friend, family member or even themselves to be recognized as a real “Unsung Hero” by sharing various awards via the Facebook platform.
Parents will also be able to receive special incentives and rewards from Pampers Gifts to Grow catalog, as well as enter to win a signed diaper bag from Frankel.
Consumers can visit www.pampers.com and look for the Gifts to Grow link to start entering codes found inside qualifying Pampers wipes, diapers and training pant product packages.
The website will keep track of the points and when ready, parents can redeem them for fun rewards.
Pampers is a trademark of Procter & Gamble and is a leading brand of baby diapers.