Digital Banking with Citibank for iPad App

Citibank has unveiled its first-ever consumer banking app designed for iPad. Citibank for iPad provides U.S. consumer banking clients with a tool to track, analyze and plan their finances.

It is claimed to be the first app from a major U.S. bank to depart from traditional ledger-style banking and offer graphs and visual representations of consumer accounts and transactions.

The intuitive user interface makes it easy for customers to check balances, control their cash flow, pay bills, transfer funds, access rewards and find nearby Citibank ATMs and branches, at the touch of their screen, says the company.

“Our iPad app is all about listening to our clients and understanding that they need their digital banking experience to be more engaging and dynamic – beyond the standard static tables you find with other iPad apps,” said Tracey Weber, head of Internet and Mobile Banking, North America Consumer Banking, Citi.

The app allows users to plan cash outflows with the help of an interactive chart of past and future payments and transfers and analyze personal spending habits through automatically generated, customizable charts of payee spending.

They can compare personal spending habits with general consumer data, filtering by location, age group, income bracket and purchase category.

Consumers can also use the app to reach customer service directly. Citi is claimed to be the only major U.S. bank to offer direct access to its Twitter customer support option via its tablet app. The announcement was made Wednesday, July 27.

Citibank for iPad is available free from the App Store on iPad or at

RMN News

Rakesh Raman