Domino’s Pizza has announced a national campaign, asking consumers to contribute to a whole new pizza delivery experience by helping design the Ultimate Delivery Vehicle.
It will launch the first national television campaign around consumers designing a pizza delivery vehicle – from the wheels up. Domino’s and its delivery experts cover 10 million miles each week in the U.S. alone, and join consumers and car enthusiasts in the excitement and intrigue of what the Ultimate Delivery Vehicle could eventually become, says the company.
“Part of the excitement of this campaign is that none of us is really sure how the design will end up, or what it will feature,” said Russell Weiner, Domino’s Pizza chief marketing officer. “But one thing is for certain: we are always striving to get better – and while we are known as the delivery experts, we aren’t stopping there when it comes to ensuring the best pizza delivery experience possible for our customers.”
Domino’s is partnering with Local Motors, a Phoenix-based open source, community-driven automobile designer and manufacturer. Design competitions began Monday, August 13.
Consumers and enthusiasts can submit a design idea by visiting ultimatedeliveryvehicle.com – where they can take part in several stages of design competitions including exterior, packaging, interior and surfacing.
Domino’s will be giving out more than $50,000 in prizes throughout the competition stages to consumers who submit ideas and designs.
The national TV campaign, beginning Monday, highlights Patrick Doyle, Domino’s Pizza president and CEO, riding along with and gathering direct feedback from current Domino’s delivery experts during actual pizza deliveries.