Beauty products company P&G has roped in actress Kim Cattrall to reveal her beauty secrets. According to the company, Kim swapped her body products and upgraded to Olay for softer, smoother and younger looking skin after one use.
The striking star, best known for portraying Samantha Jones on Sex & The City, is now encouraging women to follow her lead and demand more from their body products to achieve a youthful appearance from head to toe.
In a similar attempt, Latin pop sensation Debi Nova, who is known for flaunting sexy skin on stage, joined hands with Caress Body Wash and Beauty Bars.
She gave a select group of Latinas and their girlfriends an exclusive “girls’ night out” in Miami. They had a chance to see her perform some of her latest hits, flaunt their skin on the dance floor and get her beauty secrets for sexy skin. (Read: Debi Nova Reveals Secrets of Flaunting Sexy Skin)
And leading beauty company Avon Products joined hands with international actress, Jacqueline Bisset, who will serve as the face of its Anew Platinum line. This new skincare line for women 60+ was developed to recapture the appearance of youthful contours. (Read: How Jacqueline Helps 60+ Stay Young)
It’s not just external factors, such as UV exposure and free radicals that cause our skin to age; there are also processes within our bodies that contribute to skin aging. This is what scientists at the Artistry Center for Skin Health Research suggest.
“As an actress, Kim works hard to look her best on and off the big screen. We are thrilled that the Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion are essential parts of Kim’s beauty routine,” said Joe Arcuri, VP, North America Female Beauty, Procter & Gamble (P&G).
“It’s important that I keep my body skin looking smooth and radiant,” said Kim. “Now that I’ve swapped to Olay, it’s never been easier to achieve firm skin that looks younger after just one shower.”
In a study conducted by evolutionary biologist Dr. Bernhard Fink, the impact of body skin’s appearance was explored in relation to perception of age, said P&G while announcing the product Friday, Jan. 14,
The study, according to the company, indicated that, when judged independently from the face, your body skin, if maintained, is perceived up to 10 years younger than your face and adds to the overall perception of youthfulness.
Dr. Fink’s findings signal the importance of body skin and that looking young requires taking care of both your face and your body skin – and women agree.
During a recent P&G survey of over one thousand women ages 35 and older, 93% believed that looking young requires taking care of both your face and body skin, however a staggering 80% had never heard of anti-aging body wash products.
Designed to fight the seven signs of aging all over the body, the Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion help to improve skin’s elasticity in seven days and provide radiant skin in just one month, claims the company.
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