Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty, Inc., today announced a new worldwide advertising campaign for euphoria Calvin Klein.
The campaign, which will break globally in October, will feature supermodel Lara Stone in a modern interpretation of glamour and sensuality.
The new advertising campaign brings to life the sophisticated femininity that remains core to the euphoria Calvin Klein brand. The bold imagery infuses a vibrant freshness with a new red and fuchsia color palette.[ Also Read: Victoria’s Secret Body Bra with Fragrance ]
The print and TV campaigns were both directed by Fabien Baron of Baron + Baron in conjunction with Calvin Klein, Inc.’s in-house creative studio, CRK Advertising, in New York City. The print campaign was shot by renowned photographers Mert Alas & Marcus Piggott.
“I’m honored to be the face of Calvin Klein’s new euphoria fragrance campaign, as it’s such an iconic brand,” said Ms. Stone from the set of the advertising campaign shoot. “The scent is glamorous, modern and sexy.”[ Also Read: How Technology Gets Personal with Women ]
“The striking, new advertising campaign conveys both the power and allure of this compelling fragrance,” said Tom Murry, president & CEO, Calvin Klein.
“Lara Stone truly embodies the sensual glamour of the euphoria woman today,” said Catherine Walsh, senior VP, American Fragrances, Coty Prestige.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world.