Hyundai Donates Coats to Poor Youth

Hyundai Motor America donated 1,000 coats to the community organization Park Pride, the City of Atlanta’s Mayor’s Office, and the City of Atlanta’s Department of Parks, Recreation and Cultural Affairs.

The coats were distributed to underprivileged youth from Atlanta Public Schools and children involved in faith-based community organizations during a special event on Tuesday, March 5.

More than 150 community members and students joined Mayor Kasim Reed and representatives from Hyundai at the event at Bethune Elementary School in Atlanta.

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Hyundai’s gift of 1,000 coats will benefit students at Atlanta-area Title 1 schools, where more than 80 percent of their student population receives some type of Federal support.

Social workers and counselors at these schools then selected youth enrolled in free or reduced lunch services to receive the coats. The city of Atlanta also worked with local faith-based organizations to identify deserving families who may not have been identified within the school system.

The Hyundai coat donation initiative is in its fourth year, and is part of Hyundai’s ongoing efforts to provide coats to youth in communities in need.

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“Through public-private partnerships, we have been able to provide support and resources to families throughout the City of Atlanta,” said Atlanta Mayor Kasim Reed. “Today’s coat donation has made an indelible impact on the lives of hundreds of children in Atlanta thanks to the generosity of Hyundai Motor America.”

The Department of Parks, Recreation and Cultural Affairs services over 4,000 youth annually in their after school programs, athletic programs and specialty programs offered year round.

More than 80 percent of the youth served are from families who have incomes well below the poverty index and are enrolled in Atlanta Public Schools. The Department of Parks, Recreation and Cultural Affairs has a long standing collaborative relationship with the Atlanta Public School System.

In the picture above: From Left to Right: Zafar Brooks, Director, General Affairs Corporate Social Responsibility & Diversity Inclusion, Byron Amos, APS Board Member, Iysis Jones, 4th Grade Student, Kasim Reed, Mayor of Atlanta, Jami Pettway, Principal, Bethune Elementary School, Ivory Young, City of Atlanta Council Member, and Eugene Duffy, NAACP Board of Trustees Chairman stand alongside a check for 1,000 coats donated from Hyundai Motor America to underprivileged children in the city of Atlanta at an event at Bethune Elementary School on Tuesday, March 5, 2013.

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