The American Red Cross and Kellogg brand Keebler are continuing their partnership to sweeten the deal for donors who give lifesaving blood for those in need.
Keebler signed on with the Red Cross in August 2011 and is now pledging another two years of donated cookies, equivalent to six million cookies per year. The company’s “Be a good cookie. Get a good cookie” campaign promotes the importance of giving blood.
“We are grateful for the ongoing support of our generous partner, Keebler,” Shaun P. Gilmore, president of Biomedical Services at the Red Cross said. “People count on the blood and platelets provided by selfless volunteers. The millions of cookies Keebler provides each year allow us to thank our donors after they’ve given lifesaving blood.”[ Also Read: Can a Mobile App Help Save Lives? ]
“I’m thrilled to continue our partnership with the American Red Cross in the ‘Be a Good Cookie’ program. Our Keebler Elves believe in doing Uncommonly Good things and by recognizing each blood donor with a cookie, Keebler hopes to inspire even more acts of goodness!” said Kellogg Company president, U.S. Snacks, Todd Penegor.
To celebrate the continued partnership, the American Red Cross presented Ernie Keebler, leader of the Keebler elves, with the honorary title of “Red Cross Cookie Chairman.”
According to Kellogg, Ernie was very humbled by this appointment and takes this new role very seriously. He felt very honored to join the president of Red Cross Biomedical Services, Shaun Gilmore as they hand-deliver delicious Keebler cookies to those who had just donated blood.
Seeing the smiling faces on the blood donors made Ernie proud to be a part of the American Red Cross family.
In the picture above: Honorary Red Cross Cookie Chairman, Ernie Keebler, delivers a sweet treat to thank a blood donor.