Mark Ford to Drive Ad Revenue for Time Inc.
Time Inc. announced Tuesday that Mark Ford has been named executive VP, Time Inc. Advertising Sales.
Ford will be responsible for working across Time Inc.’s brands to drive overall advertising sales revenue for the company. He will report to CEO, Joseph A. Ripp.
In his new role, Ford will oversee Time Inc. Branded Solutions, the full-service corporate sales, marketing and creative organization focused on creating large-scale branded campaigns and programs for the company’s top clients; Time Inc. Content Solutions, which creates custom publishing platforms; and MNI Targeted Media, which provides clients with multiplatform, targeted advertising programs.
Ford will also be charged with elevating the profile and adoption of Time Inc.’s slate of new ad products, which draw on the company’s premium content, scale and rich data and insights.
“Mark is an outstanding sales leader who is highly respected in the advertising community,” said Ripp.
A 28-year veteran of Time Inc., Ford (pictured above) has held various leadership roles at the company, including President of Time4 Media, the network of 17 enthusiast magazines later sold to Bonnier and as a key member of the Entertainment Weekly launch team in 1989. Ford began his Time Inc. career as a Divisional Sales Manager for TIME in 1985.
Time Inc., a division of Time Warner, is one of the leading branded media companies in the world.