McDonald’s Flavor Battle, a national disc jockey (DJ) competition featuring some of America’s hottest up-and-coming mix-masters, revealed Monday DJ R-Tistic of Los Angeles; Niena Drake of Chicago; and DJ Erika B of Newport News, Va.; beat nine other DJs from across the nation and advanced to the final round of the 13-week battle.
The top three will scratch, mix and battle on the 1s and 2s at a taped finale event in New York City on Jan. 15, 2014, before a panel of celebrity judges. What’s at stake: a $10,000 grand prize and bragging rights as the 2014 Flavor Battle Champion.
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The epic battle of eats and beats began online at FlavorBattle.com in November with 12 DJs each representing a U.S. region and a McDonald’s iconic burger — the Bacon and Cheese Quarter Pounder (East Coast), Deluxe Quarter Pounder (Central) and Bacon Habanero Ranch Quarter Pounder (West Coast).
A surprise, dual performance in Times Square by McDonald’s Flavor Battle judges, celebrity mix-master/producer DJ Clue and rising star/2013 Flavor Battle winner DeeJay Element, helped kick-off the fifth annual battle. McDonald’s Flavor Battle social media correspondent and television /radio personality Sway also participated in the launch event.
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Music and burger lovers can watch the 2014 McDonald’s Flavor Battle broadcast on FlavorBattle.com on Thursday, Feb. 13 to find out who will be crowned this year’s winner.
Conducted with men’s style and lifestyle network Complex Media, Flavor Battle launched in 2009 as an extension of McDonald’s 365Black initiative. McDonald’s 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round.