It’s a jungle out there. And Mercedes-Benz asks who better to navigate the streets of New York during Fashion Week than Mercedes-Benz and its Fashion Ranger vehicle, the all-new 2012 M-Class SUV. It is taking to the streets of New York City to preserve and protect the fashion capital of the world while on the hunt for the city’s most beautiful creatures.
Celebrity Stylist Annabel Tollman leads a pack of Fashion Bloggers charged to carry out the expedition over five days during Mercedes-Benz Fashion Week NY taking place at Lincoln Center from September 8-15, 2011.
Headquartered at Lincoln Center, home of Mercedes-Benz Fashion Week, the M-Class Fashion Ranger SUV is patrolling Manhattan and carrying out fashion expeditions such as a search for best gazelle like legs, the wildest shoes, Alpha editor sightings, an animal print rescue, and a hunt for the five fiercest handbags.
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If spotted, the Mercedes-Benz Fashion Ranger is escorting its stylish catch to their next destination and is showcasing their look via paparazzi photo. Several trophy looks are receiving invitations to Mercedes-Benz Fashion Week runway shows as well as an invitation to the official Fashion Ranger culmination event, hosted by Annabel Tollman in the Mercedes-Benz Star Lounge at Lincoln Center.
“New York City and Mercedes-Benz Fashion Week is THE site for big-game fashion and for those who want to get noticed for their unique style,” said Annabel Tollman. “I am looking forward to leading the Mercedes-Benz Fashion Ranger pack and seeking out those that set themselves apart from the herd.”
Annabel Tollman is leading the Fashion Ranger mission with an impressive list of leading fashion bloggers including: Jamie Beck of From Me to You, Judy Aldridge of Atlantis Home, Kelly Framel or The Glamourai, Tina Craig of Bag Snob, Craig Arend of Models Off Duty, Karl Edwin Guerre of Guerreisms and Kristin Knox of The Clothes Whisperer.
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“The Mercedes-Benz Fashion Ranger bridges the connection between the world of fashion and cars, and speaks to those with a great sense for fascinating and functional design,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA.
“The all-new 2012 M-Class SUV is built to handle the toughest on and off-road situations in style and comfort – the same way many New Yorkers navigate the City with grace and elegance.”
The Mercedes-Benz Fashion Ranger is on patrol from Thursday, September 8th until Monday, September 12th.
Updates on its possible locations can be found on Facebook.com/MBFashionWeek and Twitter.com/MBFashionWeek.