Nissan to Donate $400,000 for Literacy Program

Through a $400,000 kick-start grant, Nissan is working with United Way of the Capital Area to provide free books every month to 35,000 eligible Mississippi preschoolers from birth to age 5 through the Dolly Parton Imagination Library program.

Nissan is awarding the grant as part of the celebration of its 10th anniversary of operations in Mississippi. The contribution enables United Way of the Capital Area to expand the Dolly Parton Imagination Library program to include each child living in Hinds, Madison and Rankin County over the next five years.

“I am thrilled and thankful that United Way and Nissan are joining hands to bring Imagination Library to the kids of the Capital area. It takes special people to do special things and I know we are doing something special in Mississippi,” said Dolly Parton, country music legend and founder of Imagination Library.

Each month, an age-appropriate book will be mailed to participants giving them the potential to build a personal library of up to 60 books. Parents are encouraged to read the books with their children.

Parents will be able to enroll their children for the program at local preschools, day care centers, libraries and community events. United Way of the Capital Area will make further announcements as the expanded program rolls out later this year. The announcement was made Tuesday, July 23.

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