The Yankee Candle Company, a leading manufacturer of premium scented candles, has announced its most popular fragrances within its new contemporary candle line, Pure Radiance. The company announced it today, Feb. 21.
After just a few weeks of availability, the three best-selling Pure Radiance scents are:
After Dark — Enjoy an enchanted evening with this nocturnal mix of night air, garden herbs, rich woods and musk.
Beachfront — Escape to a place where the air is filled with the sounds of the waves and the scents of summer blossoms. Includes notes of watery, ozone, pineapple, lotus, and coconut.
Denim — Comfortable and casual… this carefree mix of citrus, white flowers, cedarwood and musk is as relaxed as a Sunday afternoon.
“We are very happy with the initial results of the Pure Radiance line,” said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc. “We are anxiously awaiting the response to our full launch of the line in our 550 Retail stores which debuts today. This will coincide with the Pure Radiance national print advertising campaign.”
With a modern look, Pure Radiance is offered in 12 new distinctive, but approachable fragrances and three sizes. Also available is a selection of custom-designed vase holder accessories for consumers looking for a refined way to display their favorite Pure Radiance scents.
Pure Radiance is available for purchase immediately at Yankee Candle retail stores, specialty retailers and gift shops across the U.S. and via www.yankeecandle.com.
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