The Amazing Spider-Man Coming in 3D
Columbia Pictures announced Monday that the title of the next Spider-Man film will be The Amazing Spider-Man. The studio simultaneously released a photo of Andrew Garfield as Spider-Man, the first…
Mattel to Debut Toys for Green Lantern Film
Warner Bros. Consumer Products (WBCP) is teaming up with a leading group of global licensees at Toy Fair in support of the Summer 2011 film, “Green Lantern,” highlighted by DC…
Nokia’s Love for Microsoft Grows with Chris Weber
Suddenly, Nokia is showing an unprecedented infatuation for arch rival Microsoft. Last week, Nokia joined hands with Microsoft to enter the cutthroat mobile space. (Read: Nokia and Microsoft to Go…
School Kids Get Help to Make Robots
As a corporate supporter for afterschool programs, JCPenney is increasing its support of FIRST (For Inspiration and Recognition of Science and Technology) by sponsoring 500 high school teams in the…
Time for Sports Illustrated to Go All Digital
Time Inc. and Sports Illustrated have announced the introduction of new “All Access” digital subscription plans that will deliver the print magazine to consumers at all touch points (or on…
Skylanders to Bring Toys Closer to Video Games
Skylanders Spyro’s Adventure is an entertainment option for the toy and video game industries. Through the use of technology, the game allows players to transport real-world toys into virtual worlds…