Puma Invites Women to Break the Guinness World Record
Leading sports brand Puma aims to break the Guinness Book of World Records by inviting the largest number of women to hold a plank #DoYou. The Puma #DoYou Movement will…
Sports Illustrated Play Launched for Youth Sports
Media company Time Inc.’s says its Sports Illustrated Play is connecting the world of youth sports by delivering digital products and services to the fragmented youth sports market. Beginning in…
Columbia Announces PGA Players for New Golf Collection
Columbia Sportswear has announced the roster of PGA athletes who will wear and promote the brand’s recently launched Columbia Golf line. Ten PGA players will compete in Columbia’s Golf collection…
Lindsey Vonn: I Will What I Want
Under Armour (NYSE: UA) launched Tuesday its latest women’s-focused campaign at an experiential event at Body by Simone in Los Angeles with World Champion downhill skier and UA Woman of…
Under Armour Signs Dutch Footballer Memphis Depay
Memphis, a young footballer, has joined Under Armour’s elite athlete roster. The prolific winger, currently the leading goal scorer in the Dutch Eredivisie, starts his multiyear partnership with the brand…
Recycled Plastic Bottles Used to Make Nike Kit for Indian Cricket Team
Team India and Nike today unveiled the new One Day International kit that the Indian Cricket team will sport starting January 18th in Australia. According to Nike, the new lightweight…