American Idol to Come as Authentic Icon
Positioned in the junior’s and young men’s departments, the Authentic Icon spring collection will be available in Kohl’s stores through June to coincide with American Idol’s 11th season. Kohl’s Department…
Sikorsky Legacy of Heroes Helicopter to Visit India
Sikorsky’s S-92 Legacy of Heroes (LOH) demonstration helicopter will be shown on static display across five cities in India beginning March 20. Sikorsky is a subsidiary of United Technologies Corp.…
Honda Sprinkles Cupcakes for Selling CR-V
American Honda has teamed up with Sprinkles Cupcakes on a mall-based marketing program to promote interest in the 2012 Honda CR-V. The Honda CR-V Mall Tour will provide free Sprinkles…
Kohl’s ‘Shop to Win’ Campaign with Olympians
Kohl’s Department Stores (NYSE: KSS) announced its spring integrated marketing campaign, featuring Olympic gold medalists Dara Torres (swimming), Mia Hamm (soccer) and Lindsey Vonn (skiing). Debuting today, March 19, the…
Dodge Durango Ready for Special Service
Following the debut of the Dodge Charger Pursuit, Dodge will begin offering a Durango Special Service model for fleet use. The Dodge Durango Special Service SUV is specially designed to…