Positioned in the junior’s and young men’s departments, the Authentic Icon spring collection will be available in Kohl’s stores through June to coincide with American Idol’s 11th season.
Bringing together fashion, music and entertainment, the newly created American Idol fashion brand — Authentic Icon (AI) — will be available exclusively at Kohl’s and Kohls.com beginning April 2012.
“This launch brings together a national retailer and award-winning television show to create a new collection for customers,” said Kevin Mansell, Kohl’s chairman, president and chief executive officer.
“We are excited to collaborate with American Idol, a leading entertainment platform in pop culture, and are confident this partnership makes Kohl’s an immediate consumer destination this spring.”
LF USA’s MESH division will design and produce the AI collection. Kohl’s will be the exclusive retailer and support the brand with marketing such as national advertising, in store graphics, online and digital media, direct mail and public relations.
American Idol is produced by 19 Entertainment, a division of CKX, Inc. and FremantleMedia North America, Inc.
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused specialty department store offering apparel, shoes, accessories, beauty and home products.
Support RMN News Service for Independent Fearless Journalism
In today’s media world controlled by corporates and politicians, it is extremely difficult for independent editorial voices to survive. Raman Media Network (RMN) News Service has been maintaining editorial freedom and offering objective content for the past more than 10 years despite enormous pressures and extreme threats. In order to serve you fearlessly in this cut-throat world, RMN News Service urges you to support us financially with your donations. You may please click here and choose the amount that you want to donate. Thank You. Rakesh Raman, Editor, RMN News Service.