The Cola wars are not limited to drinks only; they go on to the bottle battlefields also. Close on the heels of PepsiCo’s introduction of PET plastic bottles made entirely from plant-based, fully renewable resources, the Coca-Cola Company has announced its new PlantBottle packaging.
Beginning Monday, April 4, its first 100 percent recyclable beverage packages made with plants are available to people across the U.S.
So, Coca-Cola invites consumers to enjoy the fresh taste of DASANI or a nourishing Odwalla beverage in a more environmentally responsible package made from plants.
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According to the company, single-serve Odwalla packages are made from up to 100 percent plant-based materials with high-density polyethylene (HDPE) plastic. PET bottles for DASANI are made with up to 30 percent plant-based materials.
People in the U.S. will be among those enjoying refreshment from PlantBottle packages that will reach store shelves this year. In 2010, more than 2.5 billion PlantBottle packages were available across nine countries. For 2011, that number is expected to double to more than 5 billion PlantBottle packages in more than 15 countries, says Coca-Cola.
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“It’s our goal to make traditional plastic bottles a thing of the past and ensure that every beverage we produce is available in 100 percent plant-based, fully recyclable packaging,” said Scott Vitters, general manager, PlantBottle Packaging Platform, The Coca-Cola Company.
“The national launch of DASANI PlantBottle packaging represents an important step toward reducing our carbon footprint, and the up to 100 percent plant-based, recyclable packaging used for Odwalla is the first of its kind in the beverage industry.”
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PepsiCo also claimed that it has developed the world’s first PET plastic bottle made entirely from plant-based, fully renewable resources, enabling the company to manufacture a beverage container with a significantly reduced carbon footprint. (Read: Pepsi Goes Green in Plant-Based Bottle)
The plant-based materials for both DASANI and Odwalla PlantBottle packaging are produced through a process that turns sugarcane into a key component for PET and HDPE plastic. Currently, PlantBottle packaging is made using sugarcane ethanol from Brazil.
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The rollout of PlantBottle packaging for DASANI will be supported by a national television spot breaking in April. Additional executions will include enhanced packaging graphics, as well as out-of-home, print, digital and point-of sale-advertising to build awareness for PlantBottle packaging.
Odwalla’s marketing program includes coupons, print advertising, digital programs and new labeling Point-of-sale materials for in-store displays will feature messages such as “Paper or Plastic? Try Plant!”
Odwalla, Inc. delivers Odwalla family of juices, juice drinks, smoothies, protein drinks, and nourishing food bars.