How to Unlock 200 Million Liters of Clean Water

In celebration of World Water Day on Tuesday, the Levi’s brand and joined hands to raise awareness about vital water issues and bring clean drinking water to people around the world.

Levi’s Water<Less jeans, a collection of denim made by using less water during the finishing process, have helped save millions of liters of water since they hit shelves this January, says the company.

Now, a new interactive “WaterTank” game launched on Facebook aims to inspire consumers to participate in fun, online water-saving challenges. 

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Each challenge completed will ‘unlock’ water from the Levi’s WaterTank and ultimately support’s life-saving clean water projects worldwide.

Through this initiative, the Levi’s brand will donate $250,000 to to fund sustainable water programs that will provide at least 200 million liters of water to communities in need of reliable access to this most basic necessity.

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With a similar initiative, Procter & Gamble Company said that more than 350 bloggers participating in its social purpose Internet campaign, the GIVE HEALTH Clean Water Blogivation, have reached the company’s goal of providing 100,000 days of clean drinking water to people in developing countries.

The program invited bloggers from around the world to give space on their blogs for a special widget through which readers clicked to donate water. (Read: Can Bloggers Provide Clean Drinking Water?), a non-profit co-founded by Matt Damon and Gary White, is working to provide sustainable water and sanitation solutions to communities in need around the world. 

[ Also Read: Celebs Join Hands to Combat Hunger in the U.S. ]

Today, one in eight people lack access to safe water and 2.5 billion don’t have a toilet. Shockingly, four million people die each year from preventable, waterborne diseases. has worked for more than twenty years with local partner organizations to deliver community-led, sustainable water and sanitation services to those living in poverty and struggling to survive the global water crisis.

“We’re proud of the innovations we’ve made in using less water to create our iconic products,” said Robert Hanson, president, Global Levi’s brand. “But we know that some of the biggest impacts on the environment actually comes after our consumers take our products home. We need everyone’s help to reduce our global water footprint – and deliver this excess water to those communities that need it most.”

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Consumers can take a variety of actions online to unlock water from the Levi’s WaterTank. 

  • Pledge to wash your jeans less, take shorter showers and adopt better laundry habits
  • Tweet something that contains the waterless hashtag (#waterless)
  • Like the Levi’s brand on Facebook
  • Check-in to any Levi’s Store in the United States
  • Challenge friends to play the WaterTank game
  • Answer water related trivia questions online
  • Donate money to
  • Scan a QR code in any Levi’s Store in the United States
  • Watch a Levi’s and video online

By playing the WaterTank game, participants will be entered to win prizes including Levi’s Water<Less jeans. One lucky grand-prize winner and a friend will visit a community receiving access to clean water from

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Rakesh Raman