Avon Taps Chris Paul for Upcoming Fragrance
Avon Products, Inc. announced Thursday that Los Angeles Clippers basketball star Chris Paul will be joining the company’s team as the face of a new men’s fragrance, Untouchable.
Paul – husband, father of two and founder of the CP3 Foundation – represents the future of basketball and the power of the will to win. The new scent will capture the thrill of hitting the court when the crowd is going wild, sinking the game-winning shot and bringing home victory.
“The drive to win is what gets me out of bed every morning,” explains Paul. “This new scent with Avon will capture the competitive attitude that motivates me to play my best on and off the court.”
“Chris Paul is such an incredible role model,” explains Meg Lerner, VP Avon North America Marketing. “He is truly living the American dream, and he owes it all to his hard work and dedication. The new fragrance represents that commitment and all that he has achieved at such a young age.”
Untouchable will launch Father’s Day 2013 and will feature Chris Paul and his son, Christopher Emmanuel II, in brochure. The fragrance will be available for $25 exclusively through Avon representatives.
Avon, the company for women, is a leading global beauty company.