Diane Creates Baskin’s Next Favorite Flavor

Thousands of amateur mix-masters competed to be crowned the winner of Baskin-Robbins’ “Create Baskin’s Next Favorite Flavor” contest. After an online vote, Baskin-Robbins has announced that Diane Sroga of Chicago, Illinois has won its first annual flavor creation contest with her ice cream submission “Bunches of Crunches.”

A combination of extra-rich, creamy chocolate ice cream with a sweet caramel ribbon and crunchy bites of Heath bar and pecans, “Bunches of Crunches” will be Baskin-Robbins June 2011 Flavor of the Month and available in the U.S. stores.

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To commemorate her win, Diane visited Baskin-Robbins’ corporate headquarters in Canton, MA on Jan. 24 where she mixed “Bunches of Crunches” for the first time with the company’s culinary team.

“On behalf of everyone at Baskin-Robbins, we are pleased to congratulate Diane Sroga on mixing a creative, delectable new ice cream flavor that we are proud to feature as our June 2011 Flavor of the Month,” said Brian O’Mara, Baskin-Robbins VP of Marketing.

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“I’ve enjoyed Baskin-Robbins for more than 25 years and am honored to be the winner of the Online Flavor Creation Contest,” said Diane Sroga.

“I would like to thank all the ice cream enthusiasts who voted for ‘Bunches of Crunches’ and hope that ice cream lovers across the country will enjoy my flavor when it’s available this June in Baskin-Robbins stores across the country.”

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In October 2010, more than 40,000 ice cream fans played mix-master and created their own ice cream with the Baskin-Robbins virtual Flavor Creator, choosing from 31 base flavors, a variety of ribbons such as fudge and peanut butter and oodles of different mix-ins ranging from candies to cookies.

A team of experts from Baskin-Robbins selected 10 finalists and then opened the voting to the public who chose the winning flavor.

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In addition to having her flavor “Bunches of Crunches” as the June 2011 Flavor of the Month, Diane’s flavor will be immortalized in the Baskin-Robbins ice cream library alongside other flavors like World Class Chocolate, Jamoca Almond Fudge and Gold Medal Ribbon. 

For more information and official rules, visit www.BaskinRobbins.com/flavorcreatorrules.

RMN News

Rakesh Raman