Discover the Forest Ad Campaign Released

Discover the Forest

Discover the Forest

In an effort to motivate parents and tweens (ages 8-12) to spend more time outdoors and reconnect with nature, the U.S. Forest Service and the Ad Council launched Friday a new series of public service advertisements (PSAs) as an extension of their Discover the Forest campaign.

The new PSAs are an extension of the Discover the Forest campaign first launched by the U.S. Forest Service and Ad Council in 2009. Created pro bono by Burrell Communications, this year’s creative targets parents and caregivers of tweens and shows how accessible outdoor spaces are, even when living in an urban area.

Using the tagline “Every neighborhood has a Naturehood,” the PSAs aim to encourage families to explore forests and parks closer to their homes. Through unique outdoor experiences, tweens feel connected to nature, ultimately creating a lifelong interest in spending time with nature and a legacy of stewardship.

[ How to Protect Your Child from Poisonous Pollution ]

More than 80 percent of Americans live in cities, but fortunately, families don’t have to leave the city to take their kids on an adventure to the forest. According to research done by Euro RSCG, 88 percent of children today say they like being in nature, and 79 percent wish they could spend more time there.

Additionally, children who play outside have lower stress levels and more active imaginations, become fitter and leaner, develop stronger immune systems and are more likely to become environmentally conscious in the future.

[ Is New Delhi the Dirtiest City of the World? ]

The new PSAs were launched to coincide with National Get Outdoors Day (GO Day) on June 13th, which will include a series of events offering traditional and nontraditional outdoor activities across the nation.

This is a perfect opportunity for families to explore forested areas near their city. The events include special guests like Smokey Bear and Woodsy Owl, and offer a mix of activities including learning how to use a fishing pole, pitch a tent and geocaching.

These PSAs will be supported through the recently redesigned campaign website, which includes a list of activity ideas and a convenient forest locator, powered by Nature Find and GoogleMaps, allowing users to find the forest or park closest to them.

The Ad Council is distributing the new PSAs to media outlets this week and the PSAs will run and air in advertising time and space donated by the media.

Related posts:

Celebrated Athletes Form the M Foundation
Get Ready to Taste the Indian Tablet Beetel Magiq
Why You Must Not Compare Anna Hazare with Gandhi
Five Social Media Myths Debunked
Mercedes-Benz Role in Movies and TV Shows
Ginny, a Coal Mining Search and Rescue Dog
How Aam Aadmi Party Makes Money to Play Politics
Russia, US Agree to End Hostilities in Syria
Narendra Modi Celebrates Yoga Day in Chandigarh
Coca-Cola University to Train Kirana Store Operators in India
Custom Content Services