For Your School-going Kids Only

Office products and services vendor OfficeMax has introduced its 2010 collection of school supplies under its kid-centric brand, Schoolio – available at OfficeMax. Schoolio products come in three collections: Butterfly Skye, Hearts and Skulls, which include everything from notebooks and binders to backpacks, lunch totes and desk sets.

Many products also come with embellishments, including a mirrored notebook, glittered binders, and charms attached to rulers, keychains and notebooks.

Schoolio products will be available at OfficeMax stores during the back-to-school season.

“We have expanded our selection of budget-friendly school supplies through our Schoolio brand that appeals to today’s trend-savvy student that we hope to be a win-win for parents and children when shopping for back-to-school this season,” said Ryan Vero, EVP and chief merchandising officer for OfficeMax.

Throughout the summer, OfficeMax will be offering weekly promotions on school supplies that are accessible on OfficeMax’s Back-to-School website where users can search by zip code for in-store promotions, view school supply lists by grade, or shop directly for school supplies online.

OfficeMax says it researched emerging back-to-school shopping trends along with current interests among youth to develop its 2010 collection for Schoolio.

The company informs that its customers are served by over 30,000 associates through direct sales, catalogs, e-commerce and nearly 1,000 stores.

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Rakesh Raman