Gap Offers Help for School Lunch Programs

Global specialty retailer Gap is supporting America’s school lunch programs one bag at a time with its limited edition collection of FEED USA bags, part of FEED Projects’ U.S.-focused program to support nutrition in America’s schools.

Working together with FEED Projects founders Lauren Bush and Ellen Gustafson, Gap will donate $5 for every FEED USA bag sold to help improve food and nutrition education for more than 76 million school children through the National School Lunch Program.

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The limited edition bags – exclusively co-designed for Gap by Lauren Bush and Patrick Robinson, Gap’s EVP of Global Design – are a mix of denim and canvas looks and include the FEED USA Denim Bucket Bag in two different versions ($39.50) and the FEED USA Canvas Tote ($29.50).

Select Gap stores have introduced the FEED USA collection with all Gap stores in the U.S. carrying the collection by Monday, September 20.

In addition, Gap is introducing a FEED USA Bandana Bag ($98) and FEED USA Denim or Canvas Lunchbox ($19.50), which will be available exclusively at the Gap + FEED USA pop-up shop in New York City.

Each FEED USA Bandana Bag is unique, made from a mix of vintage and new bandanas, and is numbered to indicate the one-of-a-kind nature of each bag.

“We are thrilled to partner with FEED Projects to help launch its U.S. efforts. Nutrition in America’s schools is vital to our country’s future success and Gap wants to do its part to help create a culture of healthy eating in America’s schools,” said Patrick Robinson, EVP of Global Design, Gap.

Since each school faces different challenges to make their school healthier, Gap and FEED USA are letting shoppers choose exactly where to send their $5 donation based on teacher-led requests.

FEED USA has partnered with, an online charity that empowers teachers at the more than 101,000 schools where the National School Lunch Program operates.

Teachers can make requests based on their school’s needs like useful equipment (salad bars), educational tools (in-class cooking kits) and nutrition education experiences (a field trip to a farm).

With the purchase of a FEED USA bag, shoppers receive an eight-digit code and can visit to select which school food improvement project they would like to dedicate their $5 donation.

Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names.

Its fiscal 2009 sales were $14.2 billion and the company operates about 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland.

In addition, Gap Inc. is expanding its international presence with franchise agreements in Australia, Asia, Europe, Latin America and the Middle East.

RMN News

Rakesh Raman