How Volvo Is Feeling Good About the Future

Volvo Cars

Volvo Cars

Volvo Cars and Swedish artist & producer Avicii announce a creative cooperation to celebrate their Swedish roots with a new recording and music video, due for global release on May 8th. The collaboration will form the basis for a global brand campaign entitled ‘A New Beginning’.

The song chosen for the collaboration, Feeling Good, a classic track recorded by Nina Simone 50 years ago, has been given new life with Avicii’s production.

The video for Feeling Good was filmed in Stockholm and locations personal to Avicii such as Osterlen in Sweden, where he and his family spent their summer vacations.

Avicii and his team had full creative sign off on the final video and created and approved the storyline together with Volvo.

The new campaign will be closely followed by PR and marketing campaign around the Volvo XC90.

Related posts:

AOL Wears New Garb to Please the Users
Poll Says Releases by WikiLeaks Illegal
True Grit in Blu-ray, DVD Combo with Digital Copy
TV Goes Online with Cox Communications
Oceilia Gibson 2011 Miss Black U.S.A.
PUMA Mobium Elite for Adaptive Running
Dietitians Release Video Series on Grape Recipes
Renegade to Make Film Based on Nick's Novels
Volvo Cars Reveals the New V60 Cross Country
Pentagon Partners with Silicon Valley for Cyber Strategy
Custom Content Services