Volvo Cars and Swedish artist & producer Avicii announce a creative cooperation to celebrate their Swedish roots with a new recording and music video, due for global release on May 8th. The collaboration will form the basis for a global brand campaign entitled ‘A New Beginning’.
The song chosen for the collaboration, Feeling Good, a classic track recorded by Nina Simone 50 years ago, has been given new life with Avicii’s production.
The video for Feeling Good was filmed in Stockholm and locations personal to Avicii such as Osterlen in Sweden, where he and his family spent their summer vacations.
Avicii and his team had full creative sign off on the final video and created and approved the storyline together with Volvo.
The new campaign will be closely followed by PR and marketing campaign around the Volvo XC90.