Following the launch of its new French-door refrigerator, claimed to be the largest capacity model in its class, LG Electronics USA has announced the “LG Ultimate Jelly Bean Count Contest.”
It is an online competition that challenges you to guess how many jelly beans can fit inside the spacious refrigerator. The winner will receive a complete kitchen makeover, built around LG’s premium kitchen suite valued at more than $6,500, says the company.
To enter, you can watch the video on LG’s Facebook page (facebook.com/LGUSA), hit the “Like” button and make up to three guesses. Entrants may share the news of the contest and an opportunity to join the fun with their Facebook friends by “gifting” a jelly bean.
During each week of the contest, a winner will be drawn randomly from the pool of entrants who will receive a $100 gift card. By the end of the six-week contest, the person who comes closest to the winning number of jelly beans without going over will be declared the winner.
“It’s easy for us to say our new super-capacity French-door refrigerator offers the largest capacity of any French-door refrigerator, but we felt it would be better to show consumers just how large 31 cubic feet of space is by using the popular jelly bean measurement method,” said Peter Reiner, senior vice president of marketing, LG Electronics USA.
The LG Ultimate Jelly Bean Count Contest will run from Aug. 10 through Sept. 21, 2011.