Marley Beverage Company, maker of relaxation drink Marley’s Mellow Mood, launched Wednesday Marley’s One Drop, a premium ready-to-drink (RTD) iced coffee made with Jamaican Coffee.
“Jamaican coffee is considered by many to be the world’s finest,” said Rohan Marley, coffee expert, businessman and son of reggae legend Bob Marley.
“Our father was a farmer and an entrepreneur as well as a musician, and we’re pleased to deliver the fine taste of Jamaican coffee and our family’s heritage to people everywhere through Marley’s One Drop.”
According to SymphonyIRI, the consumer packaged goods market research firm, consumption of RTD coffee jumped 6.2 percent in the last year, resulting in sales of $1.1 billion.
Starbucks, the major player in the category, currently accounts for approximately 80 percent of the market.[ Also Read: Put Your Phone on Starbucks Table to Charge It ]
“The ready-to-drink coffee category is dominated by one major brand and we’re thrilled to bring this premium Jamaican alternative to coffee lovers everywhere,” said Kevin McClafferty, president and CEO of Marley Beverages.
“Marley’s One Drop is the natural alternative for the coffee connoisseur – and Bob Marley fan – in all of us.”[ Also Read: All’s Well between George Clooney and Nespresso ]
Marley’s One Drop is available now in three flavors – Original Coffee, Mocha, and Vanilla Light. The suggested retail price for one 11 oz. can is $1.99.
Marley Beverage Company was created with the family of Bob Marley, paying homage to their father and patriarch by launching and promoting a wide range drinks.